Serving Life Book
The creator and founder of Up n Down Rock and Bourbon,
Justin Michael Morales, released his first book - Serving Life: Behind Bars, Kitchens, and Hospitality - an autobiography about his journey in the hospitality industry which spans over the last three decades. Take a trip through the highs and lows of life behind the scenes of the restaurant world, as well as learn about the story of Up n Down. Reading this book will help you relate to Justin's story and better understand the journey of Up n Down and the hospitality industry.
The book, “Serving Life” is not just for those in the hospitality industry. It’s for anyone who loves a good story of resilience and redemption. It’s for those curious about the realities of working in restaurants and bars. It’s for aspiring professionals looking for guidance and inspiration. Most importantly, it celebrates the incredible people who make the hospitality industry successful.
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This book offers an unfiltered look at life behind the scenes of kitchens and bars, from his early days as a fry cook struggling with dyslexia and financial hardships to his current role as General Manager of Fire by Forge in Hartford, CT. Justin shares gripping stories of adrenaline-pumping service, personal growth, and industry challenges. Each chapter describes the camaraderie and chaos of the kitchen, the art of mixology, and the impact of addiction and mental health on the industry. This book celebrates the unknown hospitality heroes and is a testament to resilience and community.